How to Use Lookalike Modeling to Better Segment and Target Ad Audiences

  1. Can we create a lookalike model that learns campaign click behavior over time?
  2. Can this entire setup run smoothly and with a low runtime to maximize revenue?

Hyperopt

PandasUDF

Conclusion

  • Mean: Average Precision-Recall AUC of all evaluations within the daily hyperopt-run
  • Max: Highest Precision-Recall AUC of an evaluation within the daily hyperopt-run
  • Min: Lowest Precision-Recall AUC of an evaluation within the daily hyperopt-run
  • St Dev: Standard deviation Precision-Recall AUC of all evaluations within the daily hyperopt-run

--

--

We are the tech team behind the digital products of all DPG Media’s brands and internal apps!

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
DPG Media

DPG Media

We are the tech team behind the digital products of all DPG Media’s brands and internal apps!