FLEDGE: a privacy-friendly alternative to third-party cookies in Chrome

Primer On TURTLEDOVE

The FLEDGE Documentation

  1. Storing Interest Groups and updating them
  2. On-device auctions
  3. On-device bidding
  4. Ad Rendering
  5. Reporting

Storing Interest Groups In Browsers

Sellers Run On Device Auctions

  1. Which buyer may participate
  2. Which bids are eligible to enter the auction
  3. What the score of each bid is.

Bidding In On Device Auctions

  1. Choose whether or not they want to participate in an auction.
  2. Pick an advert and enter it in the auction along with a bid price.
  3. Provide required metadata to enable the seller to score an ad.

Ad Rendering

Reporting

The Future

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