Written by Simon Harris - Director Publisher Trading Desk DPG Media
Since Apple introduced Intelligent Tracking Prevention (ITP) three years ago to its Safari web browser the advertising industries ability to track, segment internet users across the open web & deliver online advertising campaigns to them has been radically altered. Simple tasks like ensuring someone doesn’t see the same advert ad infinitum is now very difficult, as is deterministically tracking whether an advert served resulted in a sale.
This has been incredibly disruptive for both advertisers & their agency partners but it is publishers who have been most adversely impacted…
Written by Tom Seghers & Barend Poot
The completely renewed app of De Morgen is available from today. From now on you can also read the Edition on your smartphone.
With the new digital Edition, subscribers of De Morgen have the choice to read their newspaper as they wish. The new app offers subscribers on a smartphone everything that is also possible in the newspaper, but with an extra digital touch and completely ad-free! The app gives a breath of fresh air to De Morgen’s portfolio and is a fine example of innovation in the IT field.
What can you…
By Ludmila Von Thun (Snowflake) and Wannes Rosiers (DPG Media)
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Over the last decades, companies have been trying to find a way to drive the most value from their data. They were building data platforms with data warehouses and data lakes. Having all data in a data lake doesn’t mean that the data is treated properly nor put to work in a way that drives the desired value. …
Written by Jo De Coninck (CDN Product Owner), Kenneth De Win (Developer), and Gert Leenders (Cloud Solution Architect)
Flash traffic is one of the pitfalls of autoscaling. The most famous example of this kind of traffic is Black Friday. How to tackle scaling difficulties? Let’s find out.
Compared to your normal traffic baseline, flash traffic is an outlier; it’s often multitudes higher than the amount of traffic you receive on average. Another characteristic is its steep curve. Usually, a surge in traffic starts immediately from the moment a campaign begins. These characteristics make it very hard to wire them into…
Brought to you by Gert Leenders, AWS Cloud Solution Architect at DPG Media
Following an “AWS Unless” strategy within DPG Media, it was only a matter of time before moving our builds to AWS CodeBuild and AWS CodePipeline. Migrating our legacy pipelines to AWS CodeBuild turned out to be a pretty straightforward job. For that reason, development teams quickly adopted CodeBuild.
However, in general, there was one complaint about CodeBuild: troubleshooting problems in the
buildspec.yml was hard, mainly because access to the remote session was nonexistent.
That was until last July — when AWS announced AWS Session Manager access for…
Written by Simon Harris, Trading Desk and Media Performance Director at DPG Media
Google will stop supporting third-party cookies in its Chrome browser. With its Privacy Sandbox, Google is working on a privacy-friendly alternative. Simon Harris shares his insights on the latest development in this area: FLEDGE.
When Google announced the Privacy Sandbox in August 2019, it was a set of proposals to replace third-party cookies in online advertising. At the time, it was ideas rather than ready-to-implement code.
Since then, we have seen counter-proposals from Independent AdTech companies, slow progress during discussions at the W3 Consortium, and little progress…
Written by Gert Leenders, AWS Cloud Solution Architect at DPG Media
I’m stating the obvious when I say that Lambda cold starts are a popular topic for discussion. DPG Media is no exception to that. I already spend quite some time on cold start discussions at DPG Media’s coffee corner. So why not write it down, right?
Quite often, I hear people complain about Lambda cold starts. Frequently this results in hours of discussion and a time-consuming quest for an answer. For me, Lambda cold starts are just a non-issue, or at least they should be. …
A plea by Gert Leenders, AWS Cloud Solution Architect at DPG Media
Here’s my statement: I’m convinced that every programmer should know more than one programming language. In other words, when it comes to programming languages, a developer should be a Polyglot.
At DPG Media we have an IT Handbook — our little IT bible ;-) A key part of the handbook is standards; standards help us improve interchangeability within the company and between teams. One of the primers is about the languages DPG Media embraces — languages that the development teams support and of which we have a huge…
Written by CIO Platform Nederland, the association for the CIO/CDO
As DPG Media we quickly switched to central PMO management in an agile environment. We like to share our approach so that maybe you can take advantage of the learnings and challenges.
On Thursday, November 19, more than 40 members from the CEG’s agile and portfolio management were participants during the session “Portfolio management meets Agile.” A session in which Katelijne Molenaar (Platform Manager DPG Media), Dirk van Moorsel (Manager Mission Control DPG Media), and Remmelt Beckers (IT Strategy Executive DPG Media) from DPG Media shared their most recent experiences…
Proudly written by Wannes Rosiers — Area Manager Data @ DPG Media
At DPG Media, we have divided our IT department into areas. In an area, multiple teams are working together on one platform or product. One of those areas is brand new, as they are focusing on a brand new product and product proposition. At DPG Media, we think: A new team asks for:
Although we do not want to tell too much about the new product, it’s worth mentioning that it is a customer-facing product (web and app) including some machine learning magic. …
We are the tech team behind the digital products of all DPG Media’s brands and internal apps!